PARIS — Weeks after he opened his first shop in Saint-Tropez 20 years ago, French designer Jean-Claude Jitrois got a unexpected visit from Princess Stephanie of Monaco. Strolling incognito in the seaside Riviera town, she arrived unannounced to shop, leaving hours later with several outfits.

Before that moment, Jitrois questioned whether he could make it in fashion. He had abandoned a professorship in psychology at the University of Nice to pursue his passion.

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