NEW YORK — Although Jennifer Lopez has been more in the spotlight lately for her romantic escapades than her business affairs, the entrepreneur continues to build up her fashion empire.

On Thursday, Sweetface Fashion Co., the holding company for the JLo brand, said two more categories — handbags and outerwear — will soon make their debut, both of which are being produced under license.

New York-based Daniel M. Friedman & Associates will make the JLo by Jennifer Lopez handbags and small leather goods, which are slated to launch at next week’s market in time for early spring selling. The handbag collection includes materials such as velour and PVC, with touches such as lucite chain and sequin embellishments, while belts include rhinestone hardware and pearl treatments, said Daniel Friedman, owner of the company. Wholesale prices range from $14 to $35 for handbags, and $7.50 to $14 for belts.

Outerwear, meanwhile, is being made by Henry Kay Bromley, and will hit stores later this year. Barry Kay, co-president of the firm, declined to divulge specifics of the line or give wholesale prices.

Retail prices will range from $100 to $250, according to Sweetface. Distribution for both categories will consist of department stores and specialty stores. Sales projections for the new categories were not revealed by either company, and Denise Seegal, president and chief executive officer of Sweetface, was unavailable for comment.

JLo’s fashion offerings now include sportswear, fashion jewelry, swimwear, sunglasses and perfume, as well as cold-weather accessories.

To access this article, click here to subscribe or to log in.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus