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JLo Jumping Into Jewelry

NEW YORK — Jennifer Lopez is taking her fast-growing fashion empire into the jewelry arena.<br><br>Lopez’s holding company, Sweetface Fashions, has entered into an agreement with costume jewelry maker Miriam Haskell to make and distribute...

NEW YORK — Jennifer Lopez is taking her fast-growing fashion empire into the jewelry arena.

Lopez’s holding company, Sweetface Fashions, has entered into an agreement with costume jewelry maker Miriam Haskell to make and distribute JLo by Jennifer Lopez jewelry. The pending deal was first reported in WWD in April and adds one more item to JLo product offerings, which include sportswear, sunglasses and perfume.

As is fitting for Lopez, the collection has plenty of glam. Initial products include oversized hoop and duster earrings, stackable rings and cross necklaces in silver and gold plating, all of which have a tiny crystal, a signature item on each piece.

Although the deal wasn’t yet sealed, Haskell began showing some stores the product during May market and the initial line of merchandise will begin shipping to stores in July, in time for back-to-school selling.

Wholesale prices range from $4.50 to $22, said Gabrielle Fialkoff, executive vice president of Miriam Haskell. Fialkoff projected first-year sales of $5 million to $7 million.

This story first appeared in the June 9, 2003 issue of WWD.  Subscribe Today.