NEW YORK — Jockey International Inc. is going after its broadest audience yet
In an effort to appeal to younger men and women, the underwear company has launched its first viral marketing campaign, Stopsquirming.com, and is scheduled to launch another interactive Web site this September in partnership with CollegeFest, one of the largest collegiate marketing events in the country.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)