Joe Fresh is on the move again and a lot of activity centers on kids’.
The brand launched children’s wear in the U.S. this week and is considering creating a separate kids’ chain, which would most likely appear first overseas.
The kids’ collection, which made its debut in Canada in 2007, started selling at the 510 Fifth Avenue flagship in Manhattan this week, as well as online in the U.S. The collection includes a full range of clothing and accessories for girls, boys, babies and toddlers, including casual apparel, outerwear, activewear and sleepwear, priced from $8 to $59.
“Kids’ has always been part of our assortment in Canada. It’s a tremendous business for us,” Mario Grauso, president of Joe Fresh, told WWD.
Regarding freestanding Joe Fresh children’s stores, “Down the road, it’s going to be a necessity,” Grauso said. “We are certainly going to do it internationally. It’s not at the top of our list for the U.S.,” Grauso said.
At the beginning of the year, Joe Fresh, which is part of Loblaws Cos. Ltd. in Canada, unveiled a string of licensing deals to open stores in the Middle East, North Africa, Europe and South Korea, 24 countries. Generally, the stores will sell the men’s and women’s collections, but won’t be large enough to accommodate children’s. “Internationally, you can’t get a 6,500-square-foot store. That would be the smallest space required to be in all categories,” Grauso explained. “It’s really about the space. I just don’t think we are going to get the space we need to do [all categories] in one location,” raising the chances for a separate children’s chain.
Joe Fresh opened a 15,000-square-foot flagship at 501 Fifth Avenue and 43rd Street in March 2012 and held off on merchandising the kids’ products there, but not because of space. “It was a matter of building up the team to manage all of this growth,” Grauso said. “Now I have enough merchants and people to control retail to be able to roll things out.” Kids’ occupies less than 2,000 square feet at the flagship, Grauso said.
In addition, with only six stores operating in the U.S., all in Manhattan, “We are about to start looking for more,” Grauso said. “We had our hands full with our international development,” suspending efforts at further U.S. expansion. Even sooner, Joe Fresh will launch e-commerce in the U.S. later this month.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion