Joe Fresh is on the move again and a lot of activity centers on kids’.
The brand launched children’s wear in the U.S. this week and is considering creating a separate kids’ chain, which would most likely appear first overseas.
The kids’ collection, which made its debut in Canada in 2007, started selling at the 510 Fifth Avenue flagship in Manhattan this week, as well as online in the U.S. The collection includes a full range of clothing and accessories for girls, boys, babies and toddlers, including casual apparel, outerwear, activewear and sleepwear, priced from $8 to $59.
“Kids’ has always been part of our assortment in Canada. It’s a tremendous business for us,” Mario Grauso, president of Joe Fresh, told WWD.
Regarding freestanding Joe Fresh children’s stores, “Down the road, it’s going to be a necessity,” Grauso said. “We are certainly going to do it internationally. It’s not at the top of our list for the U.S.,” Grauso said.
At the beginning of the year, Joe Fresh, which is part of Loblaws Cos. Ltd. in Canada, unveiled a string of licensing deals to open stores in the Middle East, North Africa, Europe and South Korea, 24 countries. Generally, the stores will sell the men’s and women’s collections, but won’t be large enough to accommodate children’s. “Internationally, you can’t get a 6,500-square-foot store. That would be the smallest space required to be in all categories,” Grauso explained. “It’s really about the space. I just don’t think we are going to get the space we need to do [all categories] in one location,” raising the chances for a separate children’s chain.
Joe Fresh opened a 15,000-square-foot flagship at 501 Fifth Avenue and 43rd Street in March 2012 and held off on merchandising the kids’ products there, but not because of space. “It was a matter of building up the team to manage all of this growth,” Grauso said. “Now I have enough merchants and people to control retail to be able to roll things out.” Kids’ occupies less than 2,000 square feet at the flagship, Grauso said.
In addition, with only six stores operating in the U.S., all in Manhattan, “We are about to start looking for more,” Grauso said. “We had our hands full with our international development,” suspending efforts at further U.S. expansion. Even sooner, Joe Fresh will launch e-commerce in the U.S. later this month.
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Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)