NEW YORK —?Joey New York founder and chief executive officer Joey Roer spent much of 2002 updating her brand’s packaging design and distribution. So, for 2003, she’s ready to take on the world.

"We’ve expanded into the U.K., New Zealand and will go into France in about six months," she noted. "I’m looking at Germany, and I want to expand our distribution in Greece. We’re also looking at South America and Mexico."

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