By  on August 1, 2012

John Varvatos is set to bring his rock ’n’ roll-inflected style to the boys’ market.

The designer will launch a range of tailored clothing and sportswear for boys ages 4 to 14 with licensee Peerless Clothing this fall under his John Varvatos USA label. The new line will be carried in 35 doors this fall, including Bloomingdale’s, Nordstrom and Fred Segal.

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