Two contemporary brands, Betsey Johnson and Rebecca Taylor, are launching legwear in a bid to get in on one of the hottest trends for fall and holiday.
Johnson has become partners with Leg Resource Inc. to produce a legwear line under the designer's signature label. The collection joins Johnson's other categories — ready-to-wear, footwear, handbags, watches, swimwear, eyewear and fragrance — and is due out for the 2007 holiday season.
"You have to have that basic legwear in a retail operation and we always wanted to connect through licensing with someone and, sure enough, we did," Johnson said. "The whole short length trend is huge right now. It looks great, and ever since the Sixties, we started to look at girls' legs, and who doesn't want to look at girls' legs? We are in a massive mini legwear time zone and we're trying to kick something in that's exciting."
The Betsey Johnson legwear collection will be available at better department stores, select specialty shops and Betsey Johnson boutiques nationwide. Fashion hosiery, leggings, legwarmers, over-the-knee and knee socks, and trouser and crew socks will be featured in the line. Retail prices will range from $18 to $55 for tights and $10 to $20 for legwarmers, knee-highs and all socks.
In the girly, playful aesthetic of Johnson's rtw, styles for Betsey Johnson Legwear include baby fishnet hosiery, as well as sparkled Lurex and lace. All tights will feature a jacquard, hot pink waistband and Johnson's signature rosebud in the front. Socks will come with the Betsey Johnson logo and heart printed on the soles.
"You can really look great in exciting legs," Johnson said. "Fashion is at a point where you can take a great pair of hose and look very fresh and very modern, and very hip."
Rebecca Taylor will launch her legwear collection for fall. Unlike Johnson, Taylor — who is producing the line in-house — is executing only one style of ribbed tights, available in seven colors for fall and in four sparkly hues for holiday. Both collections, wholesaling from $45 to $65, will be available at Bergdorf Goodman and at neimanmarcus.com and Shopbop.com.
"We felt that we needed to sell the hosiery wholesale in order to offer our customer the complete look," said Taylor's partner and chief executive officer, Beth Bugdaycay. "When Rebecca was styling the line for our fall 2007 presentation, she felt a real need for the hosiery to complete the look for two significant reasons. She wanted the color palette of the hosiery to match our collection exactly, rather than pairing a basic black back to color, and to provide a practical solution for fall's short hemlines."
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast