LOS ANGELES — The Joie girl is definitely in her "Me" years. She road trips to spas in Palm Springs with a pack of girlfriends, suffers lunches with daddy and his new girlfriend at the Palm, and keeps regular appointments with her manicurist, her shrink and a colonic doctor.

The fictional exploits of Sophie — the name of Joie brand’s alter ego — are detailed in her very own calendar, a popular gift-with-purchase by the year-old contemporary brand, which is becoming known for its hot retail performance as well as its cheeky sensibility.

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