LOS ANGELES — The Joie girl is definitely in her "Me" years. She road trips to spas in Palm Springs with a pack of girlfriends, suffers lunches with daddy and his new girlfriend at the Palm, and keeps regular appointments with her manicurist, her shrink and a colonic doctor.

The fictional exploits of Sophie — the name of Joie brand’s alter ego — are detailed in her very own calendar, a popular gift-with-purchase by the year-old contemporary brand, which is becoming known for its hot retail performance as well as its cheeky sensibility.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus