By  on January 15, 2009

Italian denim maker Energie has tapped Jonathan Rhys Meyers for its new advertising campaign. The Irish actor, who appears in Showtime’s “The Tudors,” will be featured in the brand’s spring and fall global campaigns.

“Jonathan Rhys Meyers perfectly captures the rock ’n’ roll attitude and ‘style-clash’ aesthetic that characterizes the Energie brand,” said Wichy Hassan, co-founder and creative director of Sixty Group SpA, the Chieti, Italy-based parent company of Energie. “As an Irish actor with a successful film and television career, Jonathan has broad global appeal. And more importantly, off camera he has a casual, cool downtown style and he is a real denim connoisseur.”

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