NEW YORK -- Jones Apparel Group will launch a dress division in March under the Rena Rowan for Saville Dress label.
Helen Merrill, formerly president of the designer and bridge dress divisions of Depeche Mode, has been named president of the division. Jones also produces Rena Rowan for Saville Suits, Sportswear and Sport.
Rena Rowan, who is executive vice president of Jones, will oversee design for the collections, as she does for all Jones divisions.
Merrill said the collection will "offer the working woman affordable dresses with a classic attitude." She said the styling will be "young, updated and clean," with strong emphasis on novelty details.
Aimed at the lower to mid-range of the better-price market, the collection will wholesale for $59 to $79, featuring day and day-to-dinner looks, Merrill said. The prices are about 25 to 30 percent below the company's other dress division -- Jones New York Dress -- which opened in 1992.
"With the enormous success of Jones New York Dress to date, we have every reason to believe that Saville Dress will be a major and immediate success," said Sidney Kimmel, chairman of Jones.
Merrill said it is premature to make a first-year projection, but said there is "strong potential for major distribution."
The company noted in its latest annual report that Jones New York Dress recorded sales of $6.6 million in its first six months.
Merrill said the line will be made domestically and overseas. Key fabrics will include wool crepe, printed silks, silk georgette and a variety of novelty cloths.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast