By  on July 29, 2010

When Erin Fetherston took over as creative consultant for Juicy Couture in May, her first order of business was on the social circuit. “I attended the Met Ball,” says Fetherston. “That was my first official workday. I attended on behalf of Juicy.” Few would have known at the time, but that glossy, star-packed night would have a major impact on the direction of the Liz Claiborne Inc.-owned concern, now no longer helmed by founders Gela Nash-Taylor and Pamela Skaist-Levy. Fetherston wore her first Juicy Couture design, a Thirties-style champagne-colored velour gown with draped dolman sleeves. It’s now the inspiration behind her debut collection for the firm.

Launching for holiday, the 11-style lineup — which includes a version of that gala gown — gives the brand a glam new makeover, working a dressy Thirties-meets-Seventies vibe. (Fetherston’s inspiration board includes photos of Bianca Jagger, circa Studio 54, and herself at the Met.) There are bugle-beaded blazers, sateen-trimmed jackets, beribboned draped skirts and bustier dresses. Even the more sportif designs skew urbane; a jumpsuit is cut from washed silk and features a wide waistband and velvet drawstrings capped with rhinestones. Is a new era of Juicy Couture at hand?

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