Julia Nobis is not above self-deprecation. For a recent friendly meet-up with an ex-boyfriend, she wore a rugby shirt and jeans — topped off with a floppy beanie and a hot pink tutu. “I love making him feel uncomfortable by dressing like a complete idiot,” says the 19-year-old model in her charming Aussie twang.
On this particular afternoon, Nobis is looking far less festive, her gangly frame covered in a hoodie, tank and jeans (albeit from Richard Chai, Alexander Wang and Superfine), oversize headphones strung around her neck. This is her typical getup. “I’m very much a first-shirt-on-the-pile, whatever-jeans-are-clean kind of dresser,” she says, noting that she’s always favored a tomboy, minimalist aesthetic. As a kid she dressed “like a straight-up boy. I used to get mistaken for one all the time, like, ‘Uh, sir?’”
It’s that pseudo-androgynous streak (coupled with some striking facial features) that has made Nobis a veritable industry darling, the most in-demand model for the fall 2012 season, walking some 72 shows. Her secret to keeping calm through it all? Playing the guitar, which she does backstage whatever chance she gets. “I bring it if I’m somewhere for more than four days,” she says.
It was just four years ago that Nobis was introduced to the modeling world. Then 5 feet 10 inches tall (she’s 5 feet 11 inches now), she was spotted at a Sydney train station on her way home from a high school drama club meeting, skateboard tucked under her arm. “A woman tapped me on the shoulder and I thought she wanted directions,” Nobis recalls. “She asked me, ‘Are you a model?’ I outright laughed in her face.” She signed with Priscilla, her mother agency, a few days later, but made it clear she wasn’t going to give up school. “I told them, ‘I can work during holidays, maybe after class,’” she says. “I thought modeling could be like a hobby.”
So she focused on her studies, doing a test shoot and some small jobs here and there until her senior year, when her booker asked if she’d like to do a show at Sydney Fashion Week. “I was absolutely terrified. I had never worn heels before,” Nobis says. She managed to make her runway debut without toppling over but it wasn’t entirely blunder-free. “They used gold leaf all around my eyes and I got a chemical burn from the glue,” she says. “I had these red panda eyes. I wore aviators to school that week.” Needless to say, that’s when a Ford Models scout came to town and wanted to meet her. Panda eyes and all, Nobis was signed. “She was like, ‘The minute you’re finished with school, you’re getting on a plane to New York.’” She flew Stateside that following January, just in time to make the New York collections castings.
Three years in, she’s got the runway thing down pat (not to mention a few campaigns along the way, including Burberry, fall 2010; Proenza Schouler, spring 2011, and Balenciaga, fall 2011) and looks forward to the end of each season, or what she calls Get Fat Month: “I just lay on my couch and eat Hershey’s Cookies ‘n’ Cream bars and Ferrero Rochers.”
Craziest Makeup: “The Chanel eyebrows were apparently 200 euros [$263] a piece so I had 400 euros [$526] on my face. I’d say that’s pretty crazy.”
Most Coveted Look: “Versus. It was jeans, a shirt and boots. I felt right at home and joked with Chris [Kane], ‘Look, if I just bailed wearing this, is that cool?’ I could have kept walking right off the runway!”
Most Difficult Shoes: “Yves Saint Laurent. I had these superhigh pumps. Even though my feet are long, they’re very narrow so they don’t stay in pumps. I had in four heel grips and tape all around the back. It wasn’t my best walk.”
Backstage Panic: “At Versace, I had the shortest change. I think there were seven looks in-between my first and my second. Everyone was freaking out about whether or not I’d make it. Thank God my first look was a big coat with snaps all the way down. It was like a striptease—I ripped off the coat and bam!” Best Trick: “This season at Giles, everyone was falling during rehearsal so we put hair spray on the bottom of our shoes. It acts like a glue—great for runway, not so good on carpet.”
Most Uncomfortable Outfit: “At Alexander McQueen, I had one of the big fur coats that had like five different types of animals in it. Then you’ve got a half-corset underneath and a tight belt so you can’t breathe; you’re overheating and you’re exhausted. We all were just standing around these fans backstage trying not to pass out.”
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)