By  on October 27, 2010

In the last installment of the 1976 feature “A Family With Style,” WWD takes a look back at Alexis de la Falaise. He was, as the paper noted, the odd-man-out alongside his sister and Yves Saint Laurent muse Loulou; mother and model-cum-designer Maxime, and grandmother and celebrated beauty Lady Rhoda Birley. “Alexis claims he’s never been intrigued by dissipation or glamour,” wrote our correspondent from de la Falaise’s remote sheep farm in Wales. “‘I don’t have any sympathy for that name-dropping scene,’ [he says]. ‘It’s a human market, full of people selling themselves. Fashion is a totally unessential trade.’” And the life he and wife Louisa led was indeed worlds away from the glam circles oft-associated with the de la Falaise name. He was doing all the farm work himself, “rising at five during lambing season,” while his wife, who baked her own bread, took care of the house and garden, which included rhubarb, celery, strawberries, carrots and peas. The couple had sold their car to buy a tractor, despite being five miles from the nearest village, and didn’t own a television set. “Maxime wanted to give us one,” said de la Falaise, “but being in a valley we can’t get reception.” Newspapers were out of the question, too. “It’s too far to deliver them,” he explained. Their only two indulgences? Cider, which was locally brewed at $2 a gallon, and cigarettes. “They roll their own,” WWD wrote, “but eagerly accept the offer of Marlboros.”

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