NEW YORK — Add three more players — Warriors Clothing, Pucelle and Bod — to the athletic field.
Warriors is a Portland, Ore.-based brand founded four months ago by Cory Grove, a snowboarding photographer and former marketing director at Sessions, an action sports clothing line.
The brand’s sweatshirts, T-shirts and skirts are being sourced through American Apparel, the Los Angeles-based label that markets its products as sweatshop-free. That was a selling point with Grove and he expects his shoppers to share that sentiment. So much so, that it will be highlighted on hang tags and on labels.
Grove’s childhood friend Ehren McGehey, one of the creators of the “Jackass” TV show, is co-owner of Warriors. Count on McGehey to plug the line and wear it on his new show, “Jox.”
Instead of going the traditional marketing route, Grove is making more of an underground approach. “I’m trying to get everything dialed in before we tackle the mainstream,” he explained.
Another label to keep an eye on is Pucelle, an athletic-inspired collection, designed and owned by Korean-born Michelle Kang. The tightly edited line is aimed at women in their late teens and early 20s in New York, New Jersey, Connecticut and Massachusetts, as well as major cities on the West Coast. It features French terry miniskirts, fleece hoodies and cargo pants.
Rounding out the trio is Bod, a yogawear line for those who want more than tanks and pants with drawstring waistbands to do their stretching. Designed by Pia Chong, a former strategic marketing and business planning executive, the collection has a halter-neck top with raw-edge mesh trim, boy-leg shorts and bootleg pants are among the offerings.
Pants are designed not to slip when yoginis do handstands and all items are without tags to help prevent any abrasions. Wholesale prices range from $30 for a top to $50 for pants.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia