NEW YORK —?Former indie princess Poppy King has unveiled her first effort at reinvigorating Prescriptives’ color business with an edgy new lipstick collection. Due to launch in October, the collection boasts 33 new shades, including two with leopard-print patterns. Sales could reach $4 million at retail, pushing Prescriptives’ total lip business to more than $28 million. For more, see The Beauty Report Section.

This story first appeared in the August 1, 2003 issue of WWD.  Subscribe Today.