Trade shows can be tedious, especially when everyone begins to sound like a broken record. Dozens of times a day, buyers must repeat which trends they need and how large, or small, their budget is as vendors flip through their collections piece by piece.
But headwear licensor Hyp has turned a major trend, the trucker cap, into a solution. The company created hats with a plastic display window and interchangeable cards with sentiments including “No new vendors,” “I need markdown money,” “Out of business cards” and “Already have dinner plans.” Intended to be given to 50 buyers at WWDMagic, the concept is sure to keep conversations short and sweet.
“These are things we’ve heard from buyers over the years at trade shows,” said president Howard Levy, adding that the idea was originally meant to be a convenient way for retailers to display their show badges. But with the addition of the phrase cards, the hats have become a unique way “to save buyers’ time by helping them to avoid frivolous conversations.”
The hats come in black and white with cards in an array of colors. For now, the run of 50 will be only for buyers at the show, but Levy would like to bring the concept to the consumer market for fall.
Hyp licenses headwear, cold weather gear and socks for Mudd, Disney, Caribbean Joe and It’s Happy Bunny, but Levy could not say under which brand he plans to produce the caps, which would be sold with 10 interchangeable cards.
“[The hats are] something that’s great for ID cards, or hunting and fishing licenses. But we’re taking it one step further and will be playing on whatever the hottest graphic trends are.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)