For more than 60 years, the London-based brand has been known primarily for its array of trendy hats, made famous by such celebrities as LL Cool J, Samuel L. Jackson, Eve and Jennifer Lopez. Now, the junior customer can dress in Kangol from head to toe with sportswear, bags and eyewear. And boys can have it, too, as the company will launch a young men’s sportswear line, bags and eyewear at the same time.
Licensed in the U.S. to Chesterfield Manufacturing, the new sportswear line is planned for a soft launch at retail in April. The first official line of Kangol sportswear will launch in the fall, just in time for back to school. It will consist of kitschy printed T-shirts, short skirts, pants, sweaters and outerwear wholesaling between $10 and $250. Bollman Hat Co. will continue to manufacture the brand’s signature hats in the U.S. under license and will take on the bags and eyewear collections as well.
Theresa Scott has been named president at Chesterfield Manufacturing, where she will oversee the Kangol apparel lines in the U.S. Scott joined the company from Sean John, where she was director of sales since its launch in 1998.
"There is such an opportunity in junior apparel," Scott said. "This is a true sportswear collection that the coolest of the coolest girls will want to wear. There are already so many girls out there wearing the hats and they have been asking for the clothes for quite some time now."
Scott said the company plans to open some freestanding Kangol stores in 2004, the first being in downtown Manhattan, as well as in-store shops at major department stores. Although the lease has yet to be finalized, in June, Kangol will have its own showroom on Broadway in the Garment District. She said she expects $15 million in first-year sales for the junior line.
According to the company, the apparel, bag and eyewear collections will stay true to the eclectic look of Kangol by pulling inspiration from three eras of its history. The traditional look of the late Thirties, retro feel of the Eighties and modern vibe of the current year are combined as the inspiration for each piece. These three eras are further reflected in the brand’s logo "38.83.03," which will be used on the label throughout the lines. The numbers represent significant years in Kangol’s history: 1938 was its founding year; 1983 was when 16-year-old rapper LL Cool J wore a Bermuda hat, sparking the Kangol trend in the U.S., and 2003, the current year. The last number will change with each new year.To celebrate the launch, the company is planning an event in August at the Bronx Zoo near the kangaroo cage, of course.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews