NEW YORK — Finding a new hat just got a little easier.
Kangol, the 60-year-old London-based brand, best known for its hats made famous by such celebrities as LL Cool J and Jennifer Lopez, has taken up a small space on Columbus Avenue in the city’s Upper West Side.
The 300-square-foot spot is home to the company’s first U.S. store, which sells its entire hat collection, as well as the brands’ new handbags and apparel. In addition to being the first American boutique for the brand, the store is being used as a testing ground for new products. The window displays items from hats to gloves to shoes, which will not be available for purchase until January.
With so many brands finding downtown Manhattan a more feasible area for a store opening, Kangol found the Upper West Side to be a better part of the city to represent the brand.
“This has been in the works for some time,” said Chuck Sternfeld, owner of the store and former chief financial officer at the company. “Originally, we thought SoHo was where we would open. But after Sept. 11, we noticed that stores were starting to move uptown, so we took a look at the Upper West Side.”
After a couple of years on the hunt for a space, Sternfeld settled at 196 Columbus Avenue. Sternfeld said with brands like Betsey Johnson, Intermix and Starbucks just within a block, he would be in good company.
“It’s serving as a test so we can decide to open other stores or not,” he said. “I can show the entire line in this space. There is no need for a bigger one.”
But bigger would be nice. Sternfeld said since the store opened almost four weeks ago, at times it’s been so busy that customers have to wait outside to get in. He said he has even noticed repeat customers. As the weather gets colder and because he wants to make sure he doesn’t miss any business, Sternfeld keeps the store open late — until 11 p.m. on weekends and 10 p.m. on weekdays.
“I don’t want to rule out any business and the store gets really crowded later in the day,” he said. “I can more than double my day’s sales between the hours of 6 and 10 p.m.”Sternfeld said he expects to bring in about $400,000 in sales the first year, but he has already beat his first month’s plan, so sales could end up being much more than that.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty