NEW YORK — Trunk shows have been bringing in big money for retailers this year, and Donna Karan’s was no exception.
The trunk show, which took place June 19-21 at Bergdorf Goodman, featured both pre-fall and fall collection pieces and garnered $750,000 — a figure that was likely boosted by a personal appearance from the designer herself on the first day.
“The customers’ response to Donna as well as the clothing was overwhelming,” said Melissa Parker-Lilly, president of Donna Karan New York Collection. “They were very receptive to everything. The clothes are very beautiful, luxurious and sensual.”
Bestsellers at the trunk show included a long-sleeve, draped dress for $1,600; a tailored body shirt for $1,100; a bandage skirt with satin cummerbund for $1,100; a bracelet-sleeve wrap jacket for $3,100, and a matching flounce skirt for $1,400.
Other key fabrics and items that sold strongly were cashmere tweeds, jersey goddess dresses and alligator handbags, said Parker-Lilly.
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