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NEW YORK — “Peace begins with loving ourselves and sharing that love with all mankind.” So says Donna Karan in an inscription adorning a special holiday edition of her top-selling fragrance, Be Delicious. The new, limited-edition version is called Message of Hope.
The designer, along with her fragrance licensee, the Estée Lauder Cos., feted the launch of the scent Tuesday night, which features Be Delicious in a new silver bottle.
“I second that,” Mandy Moore, said of Karan’s message when asked for a spur-of-the-moment message of her own.
“Can I just say ‘ditto?'” asked Julianna Margulies.
“I ditto her ‘ditto'” added Portia de Rossi.
The three actresses, along with James Denton, hosted the party with Karan at the designer’s boutique at 60th Street and Madison Avenue here. Joining them were Patrick Bousquet-Chavanne, group president at Lauder; Fabrice Weber, president of Lauder’s Aramis and Designer Fragrances division, and Jane Lauder, vice president of marketing at Lauder’s BeautyBank unit.
For every limited-edition bottle of Be Delicious Message of Hope that’s sold, $2 has been earmarked for UNICEF.
“What we have to do is bring compassion and love into the world,” said Karan. “In difficult times, people don’t know what is going to happen next. [They] wonder, ‘How can I help?’ This is a wonderful way to give something to somebody else.”
A wall in the boutique was emblazoned with numerous messages of hope from such boldface names as Susan Sarandon, Christina Applegate and Thomas Hayden Church.
Karan said Candace Bushnell’s “Be open — be a light — connect” was among her favorites.
Holding the fragrance in the air in reverence, Margulies said, “It’s beautiful and proceeds go to UNICEF. You should only buy something that does something important.”
De Rossi, who pointed to hurricanes at home and earthquakes abroad, said, “It’s been a particularly hard year for the country and the world. It’s the holiday season and you should help out where you can.”
The holiday fragrance was launched about a week ago. Plans reportedly call for about 50,000 of the bottles to be produced. At $62 for a 3.4-oz. bottle, full sell-through would generate about $3.1 million globally, with half of that coming from the U.S.
This story first appeared in the November 11, 2005 issue of WWD. Subscribe Today.
Earlier Tuesday evening, at the Pace/MacGill Gallery on East 57th Street, an exhibition and sale of photographs by Evelyn Lauder, senior corporate vice president of the Estée Lauder Cos. and founder of the Breast Cancer Research Foundation, was opened. All proceeds are to go to the BCRF and, as of Wednesday, about $60,000 had been raised at the exhibition.
The show, called “Beauties and Other New Work,” is scheduled to run through Saturday. It features photos of lady head vases, still lifes and outdoor scenery. In all, 29 works are on display and they range in price from $850 to $1,250. Lauder said she was moved by the vases’ “submissive” and “coy” expressions. “That’s what makes them interesting,” she said. The BCRF has raised more than $120 million since 1993.