By  on October 2, 2007

Glasses are as much a part of Karl Lagerfeld's image as white shirts and slim-fitting suits. So it comes as no surprise he is launching his own eyewear collection; the only question is why it took him so long.

Lagerfeld's firm will launch women's and men's eyewear collections under the Karl Lagerfeld label, beginning in 2008. In a licensed agreement, Marchon Eyewear will be responsible for their production and distribution.

"Dark glasses are like portable eye shadow and the world looks more beautiful through tinted glasses," Karl Lagerfeld said in a statement. "Everybody looks 10 years younger. That is why I wear dark glasses always."

Those buyers and press viewing Lagerfeld's collection Wednesday in Paris will be given a preview of some of the frames. They were developed in collaboration with Lagerfeld and the design duo Christian Roth and Eric Domege, best known for their high-tech, glamorous sensibility that has influenced the optical world since 1984.

In stores in January, Lagerfeld's sun collection features 24 styles, each in four color options — from tones of blue to red, black and tortoise. The opthalmic group will be available by April and will include 14 styles, each with four color choices.

All Karl Lagerfeld eyewear will be sold worldwide in select department stores and specialty stores and will retail from $175 to $250.

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