NEW YORK — Designer Kate Spade is doing her best to make sure her fragrance sales are in the bag.
This story first appeared in the November 1, 2002 issue of WWD. Subscribe Today.
A recent 10-city tour of in-store appearances netted upwards of $150,000 in cumulative sales, according to estimates by industry sources. Neither Spade nor her fragrance licensee, the Estée Lauder Cos., would comment on the estimate.
The tour lasted for a month and a half. The final stop was Harrods in London, where Spade unveiled the scent for British consumers. In the U.S., Spade stopped at Halls in Kansas City; Nordstrom doors at South Coast Plaza, Columbus, Ohio and King of Prussia, Pa.; Neiman Marcus doors in Scottsdale, Ariz. and St. Louis; Bloomingdale’s doors in Boca Raton, Fla. and Boston’s Chestnut Hill and Belk’s in Charlotte, N.C.
Spade signed not only fragrance bottles but wallets, bags and even her Kate Spade shoes. At Spade’s South Coast Plaza appearance, a fan missed her own wedding rehearsal luncheon to meet Spade — she was getting married the next day and wanted to wear the fragrance to her wedding. In Arizona, where Spade went to college and met husband Andy, Spade’s appearance turned into a family affair — a number of relatives and friends showed up.
“After spending so much time in New York creating the collection, it was great to get out and see the reaction of our customers in person,” Spade said. “The stores made it very special for me and it was also a treat to visit friends and family along the way.”