PARIS — She's played a Jane Austen heroine, a star-crossed Titanic passenger and even a sewer rodent, now Kate Winslet is contemplating the role of spokeswoman for Lancôme's best-selling Trésor fragrance.
The star said Marianne Dashwood, the romantic character she played in the 1995 film "Sense and Sensibility," most resembles her idea of what Trésor represents.
"She is like every other woman," she said. "She's had her heart broken before."
"It was time to invent a new emotional story," said Odile Roujol, president of Lancôme International, referring to Winslet's appointment. "Isabella Rossellini was our [Trésor] ambassador for more than seven years, Inés Sastre for 10 years, that's exceptional in the history of perfumery and unheard of for other brands."
Roujol declined to reveal details of Winslet's contract, but said it is "long term."
The actress said she had definite ideas when it came to working on her debut cosmetics ad.
"I said I don't want it to look fake and cosmetic," she said. "I want to look like me and Lancôme said that's exactly what they wanted, too, for it to feel real."
In the campaign, photographed by Peter Lindbergh, who shot Rossellini in Tresor's first ad, Winslet is seen running to meet a mystery man on Paris' Pont des Arts.
"Kate is the most normal, down-to-earth, spirited person," said Lindbergh. "She is one of the few real people I've met in the whole business."
At 32, the actress has five Oscar nominations under her belt, the youngest thespian ever to receive so many.
Her latest film, "Revolutionary Road," sees her working with director-husband Sam Mendes for the first time and also reunites her with "Titanic" co-star Leonardo DiCaprio.
"It's an amazing thing to work with Sam," Winslet said. "And after 10 years to work with Leo again and have the whole relationship come back…is fantastic."
While she may be in her element playing the romantic heroine for Trésor, don't expect a Winslet-branded scent anytime soon.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)