WEST HOLLYWOOD, Calif. — Designer Jenni Kayne has embraced retail.
Kayne last month opened her first store in a 2,500-square-foot space at 641 North Almont Drive here, between Melrose Avenue and Santa Monica Boulevard. Hers is the only apparel store on a block populated by furniture stores and art galleries. In fact, it is much like Melrose Place was before designers began flocking to that street.
"I always wanted to open a store and was interested in Melrose Place before all the stores signed on there,'' Kayne said. "Now I think it's special to be a little off Melrose and the only clothing store on the block, yet there are still great retailers nearby.''
The boutiques Maxfield, Seaton, James Perse and Costume National are around the corner on the western-most stretch of Melrose Avenue. And customers who frequent the galleries and furniture stores tend to be her customers, as well, she said.
Kayne, 25, who started her business four years ago, quickly made a name for herself by dressing friends like Mary-Kate and Ashley Olsen, Rachel Bilson, Nicole Richie and Hilary Tisch. Her clothes retail in Neiman Marcus, Curve and Intermix, among others.
The store, which architect Jeff Allsbrook gutted and filled with eco-friendly touches like a bamboo ceiling, is similar to Kayne's own Beverly Hills home — earthy and timeless. The space also seems bigger than it is because of the high ceilings and racks that hug the walls.
"I was actually only looking for a 500- to 1,000-square-foot store, but I can really grow into this,'' said Kayne, who plans to expand into kids' and men's wear in the next year.
In addition to her apparel and cashmere blankets, which retail for $150 to $4,000, the store carries the footwear line she produces for Report. The shoes, which Kayne designs for her runway shows, don't retail anywhere else. Other exclusives include her bestseller for fall, the short-sleeve coat, in special fabrics and colors.
Kayne also sells her favorite things, from coffee table books that change seasonally to vintage jewelry and new jewelry by her friends Lena Wald and Tom Binns and her mother-in-law's line, Irit. There are also perfumes by L'Artisan, sunglasses by Benjamin and tights by Wolford."I want it to be really convenient,'' she said. "I don't think people have time to drive around to several stores putting together a look.''
Kayne has a first-year sales goal of $2 million. If the store does well, she plans to open a unit in New York.
"I'm looking forward to customer feedback as the collection evolves,'' she said.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye