Here, a few tips on how to make a store mother-daughter friendly.Advertise wisely. Sandra Jones at Nekos reached her mothers through an ad in an Atlanta magazine and the daughters through an ad in Jezebel, an alternative newspaper.Remember, size matters. Pay attention to how lines are sized. Though many mothers won’t fit into skimpily cut collections aimed at the Britney-loving set, lines with wide size ranges and more conservative cuts can be worn by both. Try Juicy Couture and Seven jeans, for starters.Accessorize, accessorize, accessorize. There’s plenty of purses, shoes and baubles out there that both moms and teens can appreciate. Dipping into the gift market might not be such a bad idea, either. Play up the promotions. Why not throw a "Girls Night Out," or a pre-prom-themed trunk show?Don’t be shy. Sounds a bit obvious, but making an effort to get to know your mom-daughter pairs can pay off in the end. After all, if you call one lady of the house about a sale, chances are the other will show up, too. Stay age appropriate. Too-trendy looks will scare away mothers, just as merchandise that’s too mature will frighten the daughters.Play the happy hostess. When a mother-daughter pair enters the store, greet them and make sure they know where clothes best suited to each can be found.
"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot. #wwdfashion ( 📸: @cjw.photo )
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)
“On a personal level, it’s my vision to create a really different idea with their look to be at the epitome of women’s fashion in South Korea – to create a new milestone,” said stylist @chochowon on dressing K-pop’s most fashionable girl group, @blackpinkofficial. WWD’s @mistywhitesidell sat down with Won ahead of the group’s new album release, “Square Up,” which is out today. Read the full interview on WWD.com. #wwdfashion #blackpink_squareup #blackpink
For @ralphlauren, 2018 is a reason to celebrate: It marks the brand’s 50th year in business. Last year’s chauffeured show in Bedford, NY featuring his vintage car collection may have seemed like the big celebration to show-goers, but they were wrong. The official celebration will be held on September 7 during #NYFW. Get all the details on WWD.com. #wwdfashion (📷: @giovanni_giannoni_photo)