HOUSTON — What does one wear to a model search? For Houston teens, it seems that basic is better.
The place was packed with pretty young things in basic jeans and T-shirts when Delia’s staged a model search Aug. 23 at its newest store in the Houston Galleria mall. About 150 hopeful applicants with friends or parents in tow lined up at the store to enter the "Supermodel of the World" national contest sponsored by Delia’s and Ford Models.
As part of the contest, each teen donned a pair of Delia’s jeans and posed for two Polaroid photos to accompany her entry form.
Hosting the lively scene were Bobette, who won the Supermodel title in 2000, and Neal Hamil, an executive vice president of Ford. The promotion was designed to generate buzz and add value to the brand, said a spokeswoman for the teen retailer, but a few sales didn’t hurt, either.
"One girl looked really great in the jeans, and Bobette said, ‘Those jeans look like they were made for you,’" Hamil recalled. "And her mother kind of rolled her eyes and said, ‘Well, I’m buying them.’"
The national model search, which has been advertised in Delia’s stores, Web site and catalog, runs through Saturday and has garnered about 5,000 entries. A winner and 10 runners-up will be announced Sept. 30. The winner has the chance to compete in the international contest to be held in the Dominican Republic.
At 4,224 square feet, the Houston store is Delia’s largest and represents a new prototype design. It features an open and airy layout with a central seating area where shoppers can hang out and compare styles, an acrylic mobile chandelier, free-form clear acrylic tables, flat-screen monitors and adjustable day-and-evening lighting in the dressing rooms.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast