HOUSTON — What does one wear to a model search? For Houston teens, it seems that basic is better.
The place was packed with pretty young things in basic jeans and T-shirts when Delia’s staged a model search Aug. 23 at its newest store in the Houston Galleria mall. About 150 hopeful applicants with friends or parents in tow lined up at the store to enter the "Supermodel of the World" national contest sponsored by Delia’s and Ford Models.
As part of the contest, each teen donned a pair of Delia’s jeans and posed for two Polaroid photos to accompany her entry form.
Hosting the lively scene were Bobette, who won the Supermodel title in 2000, and Neal Hamil, an executive vice president of Ford. The promotion was designed to generate buzz and add value to the brand, said a spokeswoman for the teen retailer, but a few sales didn’t hurt, either.
"One girl looked really great in the jeans, and Bobette said, ‘Those jeans look like they were made for you,’" Hamil recalled. "And her mother kind of rolled her eyes and said, ‘Well, I’m buying them.’"
The national model search, which has been advertised in Delia’s stores, Web site and catalog, runs through Saturday and has garnered about 5,000 entries. A winner and 10 runners-up will be announced Sept. 30. The winner has the chance to compete in the international contest to be held in the Dominican Republic.
At 4,224 square feet, the Houston store is Delia’s largest and represents a new prototype design. It features an open and airy layout with a central seating area where shoppers can hang out and compare styles, an acrylic mobile chandelier, free-form clear acrylic tables, flat-screen monitors and adjustable day-and-evening lighting in the dressing rooms.
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
@americanapparelusa is relaunching the brand outside of the U.S. today, opening its online store to more than 200 countries. The company is also contemplating a return to brick-and-mortar, though details have not been confirmed. In tandem with the expanded distribution is a recasting of a social media ad campagn, called “Back to Basics,” pictured here, with a focus on diversity and a cast of models above the age of 21. Read more on WWD.com #wwdnews #wwdfashion
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge
Jewelry label @alisonlou has made a name for itself with fine jewelry that speaks to the Millennial market. Now @twallz21 reports that the label is bringing those playful ideas to a new affordable line of lucite hoops with the launch of Loucite by Alison Lou. Here’s a look from the line modeled by @emrata. #wwdaccessories
@sarahjessicaparker and @gilt are teaming up on a bridal ready-to-wear line. Tomorrow, Parker will launch SJP by Sarah Jessica Parker Bridal — and as part of the launch, Gilt will offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear collection that were designed to complement the new line. Made out of 10 styles, the line is designed for a variety of occasions, from bridal showers to receptions. Get more details on WWD.com #wwdfashion