Here, a few tips on how to make a store mother-daughter friendly.
Sandra Jones at Nekos reached her mothers through an ad in Atlanta magazine and the daughters through an ad in Jezebel.
Remember, size matters.
Pay attention to how lines are sized. Though many mothers won’t fit into skimpily cut collections aimed at the Britney-loving set, lines with wide size ranges and more conservative cuts can be worn by both. Try Juicy Couture and Seven jeans, for starters.
Accessorize, accessorize, accessorize.
There’s plenty of purses, shoes and baubles out there that both moms and teens can appreciate. Dipping into the gift market might not be such a bad idea, either.
Play up the promotions.
Why not throw a "Girls Night Out," or a pre-prom-themed trunk show?
Don’t be shy.
Sounds a bit obvious, but making an effort to get to know your mom-daughter pairs can pay off in the end. After all, if you call one lady of the house about a sale, chances are the other will show up, too.
Stay age appropriate.
Too-trendylooks will scare away mothers, just as merchandise that’s too mature will frighten the daughters.
Play the happy hostess.
When a mother-daughter pair enters the store, greet them and make sure they know where clothes best suited to each can be found.
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)
“Volumes and Graphic Art of the Nineties are the main inspirations of the new Aquilano.Rimondi SS 2018 collection,” said cocreative directors Tommaso Aquilano and Roberto Rimondi. #wwdfashion #mfw #ss18