What’s the word on the street? Well, designers are targeting tweens, lowering prices and seeking new ways to market themselves.

When Mike Mohney, the general manager of Lower Manhattan nightclub CBGB, saw an ad for Jaguar cars that featured a tattoo-covered, black leather-clad punk rocker, he realized society has changed significantly since the venue’s early days 30 years ago, when it hosted the likes of the Ramones, Talking Heads and Blondie. "It was kind of weird to see punk rock being used as a marketing tool," he said.

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