NEW YORK — In its quest to build its juniors business, Kellwood Co. saidWednesday that it has acquired the XOXO license for sportswear, dresses and intimate apparel from Global Brand Holdings LLC. Kellwood’s acquisition of the license is subject to the closing of the sale of the XOXO trademark by Aris Industries to Global Holdings, an investment firm based here, which is buying XOXO along with Aris’ Fragile and Lola Brands in a $43 million cash deal.
"We are starting to work on the development of the XOXO line," said Stephen Ruzow, president of women’s wear at Kellwood. He said the company is working to ensure a seamless transition, showing in June market for October deliveries. Aris will ship its goods through Sept. 30, Ruzow added.
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