NEW YORK — Izod women’s wear is no longer just an idea on the drawing board, and models sporting the cool, pastel-colored clothes drove home that point.
Executives from Phillips-Van Heusen and Kellwood Co., retailers and newly-appointed Izod executives celebrated the debut of the line at a party last week at the brand’s sparkling new showroom at 1411 Broadway here. Kellwood has the license to produce the moderate-priced women’s lifestyle collection from PVH.
Izod will launch with a spring 2004 collection at May Co. stores starting in November. The goal is to do in excess of $50 million at wholesale for the first year.
“It’s exactly what we envisioned,” said Suzanne Karkus, president of Izod women’s wear. “We had a target and the attitude that the product now embodies is exactly what we were going after. Our concept boards came to life when the models were wearing the product. It’s just refreshing, clean and bright.”
Prices for the collection will retail between $21 and $50, with the average price at $37, she said. The collection will include basic items such as denim and twill pants in full and cropped lengths, stretch woven oxford shirts, pique polos, twill jean jackets and twill shorts.
“It’s classic with a twist,” said Karkus, noting that Izod for women is not just basic and features non-traditional takes on classic prints such as gingham and paisley.
“This customer is 30 to 45 years old, multitasking and probably has a career and a family,” Karkus continued. “I feel I understand who this woman is because I’m leading that life. You want designer looks at an affordable price and all these things come into play.”
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty