NEW YORK — In a move to restore its international business, Revlon has tapped another Coca-Cola executive for its management team.
David L. Kennedy, formerly managing director of Coca-Cola Amatil Ltd. in Sydney, Australia, has been named executive vice president and president of Revlon International, a new position. He reports to Jack Stahl, Revlon president and chief executive officer, who took the helm of the struggling cosmetics firm in January with the departure of Jeffrey Nugent.
Stahl was not available for comment, but a Revlon spokeswoman said the new ceo is looking for growth opportunities for the brand both domestically and internationally.
In a statement, Stahl said that Kennedy “has an extensive background in growing international businesses, finance and business development and an excellent understanding and appreciation for the many functions and value drivers that make international markets successful.” Kennedy will be based in New York.
Last year, Revlon’s international net sales were $404.1 million, down 8.9 percent, or 2.4 percent on a constant U.S. dollar basis.
“Revlon’s great brand equity offers extensive opportunity for growth in the international markets,” said Kennedy in the statement. “It is great to be part of the Revlon team and I am looking forward to contributing toward this growth.””