NEW YORK — Kenneth Cole will add to his fragrance lineup in April with new entries for both men and women.
This story first appeared in the February 21, 2003 issue of WWD. Subscribe Today.
The women’s entry is a one-off, limited edition of the women’s juice. Called Kenneth Cole New York White, the new version accents the original with “gleaming flowers” to create a new complex floral, explained Carlos Timiraos, vice president of marketing for the Kenneth Cole fragrance brand. It will be available until August.
Top notes for White are of crystallized ginger and zesty mandarin, combined with watermelon, crushed green leaves and watermint. The heart of “gleaming flower” notes includes freesia, jasmine, lotus flower and yellow rose, while the drydown is of ambergris, frosted musk and apricot skin. The bottle is a reinterpretation of the signature “industrial luxe” bottle, in pearlized white and tan. A 3.4-oz. eau de parfum spray will retail for $55.
“We’re excited about how nicely it complements Kenneth Cole’s fall fashion line,” noted Timiraos. “We had already developed the juice, but the new collection definitely influenced the packaging. It’s good for the brand in a few ways — seasonal fragrances are a big trend, and this also brings fashion and newness to the counter.”
Or, as Cole points out: “Fashion changes with every season —so why shouldn’t one’s scent?”
Morning Rush Energizing Face Gel For Men, a permanent addition to the line, is a lightweight gel-cream intended to brighten and moisturize skin, as well as reduce puffiness. Key ingredients include aloe vera to soothe skin and extract of licorice to cool the skin. The formula is also alcohol free and enriched with vitamins, minerals and proteins, added Cole, and is lightly scented with the cool shower accord in the men’s scent. “It wakes you up, it moisturizes and it’s an after-shave,” said Cole. A 2.5-oz. tube will retail for $25.
Both products will be available in about 1,800 department and specialty store doors, Kenneth Cole New York boutiques, kennethcole.com, Sephora stores and at sephora.com. While Timiraos wouldn’t comment on projected sales, industry sources estimated that together the two would add close to $3 million at retail to the fragrance brand’s numbers this year.
Both new additions will be sampled, Timiraos noted, with about 10 million scented pieces planned for the women’s juice and about 500,000 drammed samples on tap for the men’s moisturizer.