By  on June 29, 2007

Ever a proponent of social activism, Kenneth Cole is launching the "Awearness Fund" — one of his trademark puns — to raise awareness of social issues like AIDS and homelessness.

On Sunday, T-shirts featuring his social commentary wordplay will sell for $35 on kennethcole.com/awearness. Kenneth Cole Productions Inc. will donate $10 to the fund from each shirt.

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