PARIS — LVMH Moët Hennessy Louis Vuitton’s project to transform the once-grimy Rue de Rivoli into a vibrant shopping destination is taking shape.

The luxury conglomerate this weekend opened a new 6,500-square-foot flagship for its Kenzo women’s and men’s ready-to-wear brand, located between the central thoroughfare and the Seine River. It occupies one of the buildings LVMH acquired three years ago when it purchased the storied — but tarnished — La Samaritaine department store.

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