1983: Franco Moschino establishes his company, Moonshadow SrL, and launches his signature couture collection in the fall at the Milan fairgrounds during the spring shows. He causes a sensation by sending Pat Cleveland out in a silk evening dress,...
1983: Franco Moschino establishes his company, Moonshadow SrL, and launches his signature couture collection in the fall at the Milan fairgrounds during the spring shows. He causes a sensation by sending Pat Cleveland out in a silk evening dress, sneakers and a grocery bag in hand. The line is immediately picked up in the U.S. and is at retail for spring 1984.
1986: Moschino adds to his ironic world by launching accessories, a jeans line and his first men’s collection at Palazzo Reale during the Milan men’s spring shows.
1987: The first Moschino fragrance is created and launched in Europe.
1988: Moschino’s diffusion line, Cheap & Chic, bows during the Milan shows. The cheeky collection features fake furs, which Moschino dubs "Fur For Fun."
For his signature line, Moschino himself interrupts the runway show halfway through to screen "Fashion Blitz," a video that challenges the validity of the fashion system. Meantime, his business continues to grow and changes from Moonshadow SrL to Moonshadow SpA. Bloomingdale’s in New York opens the first Moschino corner in the U.S.
1989: Moschino’s historic flagship opens in Milan’s Via Sant’Andrea.
1990: Vamps and ballerinas: Moschino’s "Stop the Fashion System" ad campaign breaks. The images are based on drawings of a female vampire depicting fashion.
1991: Saks Fifth Avenue celebrates the American launch of Moschino perfume with an elaborate party at its New York flagship.
1992: Moschino goes social-activism with this year’s ad campaign; the designer speaks out against drug abuse, violence and animal cruelty.
1993: The book, "X Anni di Kaos," or "Ten Years of Chaos," is published to celebrate Moschino’s 10th anniversary. Along with the book, Moschino reproduces a select group of his most important Couture pieces under the label "Repetita Juvant."
1993: Marco Gobetti is named chief executive officer.
1994: Moschino takes a decisively environment-friendly slant with his fall 1994 collection. Ecouture is produced with ecocompatible fabrics and colors and sold under the label, "Nature Friendly Garment." It is also the last runway show he lives to see.
Sept. 18, 1994: Franco Moschino dies at the age of 44. Longtime friend and colleague Rossella Jardini takes over as creative director.
1996: Two more fragrances are added, Cheap & Chic By Moschino and Oh! De Moschino. Meantime, Moschino’s first U.S. doors open with units in New York and Los Angeles.
1997: The first men’s scent, Uomo, is launched internationally.
1998: Stores in London, Moscow, Las Vegas (in the Bellagio) Abu Dabi and Dubai open.
1999: Stores in Taipei and Landmark Central in Hong Kong open; in-store shops in Tokyo (in Seibu’s Ikebukuro unit), London (Selfridges) and Sydney (David Jones) open.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)