1983: Franco Moschino establishes his company, Moonshadow SrL, and launches his signature couture collection in the fall at the Milan fairgrounds during the spring shows. He causes a sensation by sending Pat Cleveland out in a silk evening dress, sneakers and a grocery bag in hand. The line is immediately picked up in the U.S. and is at retail for spring 1984.

1986: Moschino adds to his ironic world by launching accessories, a jeans line and his first men’s collection at Palazzo Reale during the Milan men’s spring shows.

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