By  on January 7, 2009

NEW YORK — Diego Marchioni has been named chief executive of Kidrobot, the maker of collectible toys and a related apparel line. He is based in the company’s New York headquarters and reports to the Kidrobot board, while working closely with company founder and president Paul Budnitz.

Marchioni, who replaces Cynthia Roe in the top job, was previously chief operating officer and chief financial officer at Wildbrain, an L.A.-based entertainment company that produces the “Yo Gabba Gabba” children’s show on the Nick Jr. cable network. Wildbrain holds a majority stake in Kidrobot, and Marchioni also served as cfo of the latter company prior to his promotion to the ceo post. Earlier in his career, Marchioni was investment director at private equity firm Syntek Capital AG and a consultant at McKinsey & Co.

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