By  on August 1, 2007

NEW YORK — Like mother, like daughters.

In a Candy Land-themed runway show Wednesday at the Phat Farm showroom at 512 Seventh Avenue here, Ming Lee and Aoki Lee Simmons, seven and four, respectively, celebrated the launch of their new children's collection, Ming & Aoki. The new line is a collaboration with mom Kimora Lee Simmons' Baby Phat Girlz label.

In true Simmons form, the show started about 30 minutes late, but it didn't seem to bother the crowd of family (doting dad Russell sat in the front row), friends, stylists and editors who turned out for the event. Guests munched on tiny cupcakes, Ben & Jerry's ice cream, mini hamburgers and pigs in a blanket as they waited for the girls to take the catwalk.

"I am so proud of my girls," said Kimora, who noted that both of her daughters worked with the design team at Baby Phat Girlz to turn their vision into a reality. "They always want to go to work with mommy and do what mommy does, so now they are junior creative directors. I don't really want them to go down the modeling route, so I'm happy they are excited about this."

The line, which will launch for spring, will be sold with the Baby Phat Girlz line at the 512 Seventh Avenue showroom. The collection also sits under the Phat Fashions empire, a division of Kellwood Co., and consists of Ming and Aoki's choice pieces, such as a brightly colored satin party dress, colored denim jeans, shorts, lightweight tweed jackets and vests, logo T-shirts and miniskirts. While price points for the line haven't been set, Kimora said that it would be priced similarly to Baby Phat Girlz, between $20 and $125 wholesale, with a few select higher-end pieces mixed in. The line is targeted to existing accounts such as Macy's and Dr. Jay's stores.

"The whole thing was created by the girls, with the help of [party planner] Ed Libby, who is a great friend of our family," Kimora said post-show. "I think this whole thing teaches Ming and Aoki that hard work and dedication can make what they dream into a reality."

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