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NEW YORK — Kimora Lee Simmons’ second fragrance, Baby Phat Golden Goddess, was inspired by her love for canary yellow diamonds.
And she was dripping in diamonds as she spoke to beauty editors Wednesday at Caviar Russe. Her goal: to make Baby Phat Golden Goddess, “even bigger and better than the first fragrance.”
“I wanted Golden Goddess to bring luxury to a whole new level,” said Simmons, of the upcoming flanker to her first fragrance, Baby Phat Goddess, which was launched last September.
Speaking of diamonds, she invited jeweler Jeffrey Rackover, who brought several million dollars’ worth of diamond rings, necklaces and earrings to the fragrance promotion. Editors were allowed to wear the jewels while dining, but after hearing the jaw-dropping prices — a yellow diamond ring was $3 million — most were content to merely gaze at the offerings.
Golden Goddess, which bows in September, is a floral gourmand scent by Firmenich with a top note of bubbling champagne; a heart of seringa, blue lilies and night orchid, and a drydown of caramel, vanilla flower patchouli and vetiver. The glass bottle is in the shape of the original Goddess scent, with champagne-tinted juice, a yellow rhinestone ring and a gold top engraved with Simmons’ signature Baby Phat cat icon. Simmons is especially proud of the champagne top note. “It’s really hard to get a champagne note that smells good in a fragrance. A lot of them smell weird,” she said.
Two sizes of the eau de parfum, 1.7 oz. for $42 and 3.4 oz. for $52, will be offered. A 6.7-oz., $25 shimmering body lotion will be introduced at launch.
“We believe that Golden Goddess will continue the dialogue Kimora has with her customers,” said Dennis Keough, senior vice president of marketing for Coty Prestige, who returned to this role after a month in sales. “She has drawn in a younger, urban glam customer who was not necessarily shopping for beauty in department stores before.”
Golden Goddess will be available in about 2,000 U.S. department and specialty store doors. While none of the executives would comment on first-year sales, industry sources estimated the scent could do at least $15 million at retail in its first year on counter and that about $2 million would be spent on advertising and promotion. Coty will also bring out a new ad — Simmons wrapped in white fur and accented with gold — this fall to support the new scent.
This story first appeared in the May 12, 2006 issue of WWD. Subscribe Today.
Supporting her products is part of Simmons’ m.o. — something she made abundantly clear at the event. When asked if she was wearing a Baby Phat dress, she said no, but she couldn’t remember the designer. “I’m wearing Baby Phat underwear, though!” she said, hiking up her short white dress to show off a nude panty. “Our underwear is the best!”