BOSTON — L is for Latina, lifestyle — and, perhaps for Kmart, longevity.

At a press conference at a Miami store today, Kmart president and ceo Julian Day will officially unveil a wide offering of lifestyle merchandise licensed from Latina pop star Thalía Sodi. Day is expected to tout the launch as one of the retailer’s major statements for back-to-school and to frame it as emblematic of future initiatives.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus