BOSTON — L is for Latina, lifestyle — and, perhaps for Kmart, longevity.

At a press conference at a Miami store today, Kmart president and ceo Julian Day will officially unveil a wide offering of lifestyle merchandise licensed from Latina pop star Thalía Sodi. Day is expected to tout the launch as one of the retailer’s major statements for back-to-school and to frame it as emblematic of future initiatives.

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