NEW YORK — Even chairman and chief executive officer James Adamson recognizes it will take a lot more than Joe Boxer to pull Kmart out of bankruptcy.

While the brand is giving Kmart some sales traction in an otherwise difficult summer, Adamson stressed that the recovery hinges on much more. At Thursday’s official launch of the exclusive and expansive Joe Boxer collection for apparel and home, at Kmart in Astor Place here in the East Village, the strategies he singled out were:

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