BOSTON — Kmart is looking for minority support in crafting a new identity as it plans its exit from bankruptcy.

The Troy, Mich.-based discounter has launched Urban Direct, an urban-lifestyle glossy magazine aimed at strengthening its rapport with African-American shoppers. The launch follows the September debut of a Spanish-language publication, La Vida, and plans are to create a similar product for Asians.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus