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Kmart Seeking New Ad Agency

NEW YORK — Kmart Holding Corp. and its advertising agency, TBWAChiatDay, which created its Joe Boxer campaign, are parting ways. Chiat Day, a unit of Omnicom Group, on Friday said the partnership is ending for financial reasons. Kmart is...

NEW YORK — Kmart Holding Corp. and its advertising agency, TBWAChiatDay, which created its Joe Boxer campaign, are parting ways. Chiat Day, a unit of Omnicom Group, on Friday said the partnership is ending for financial reasons. Kmart is shopping for a new advertising agency to help reposition its image now that it has emerged from Chapter 11 bankruptcy protection.

This story first appeared in the July 28, 2003 issue of WWD.  Subscribe Today.