NEW YORK — At 112 years old, Kneipp believes it’s high time to take on the U.S. market.

The Würzburg, Germany-based marketer of mid-priced bath and body care products, which was founded in 1891 by Sebastian Kneipp, has undergone a global facelift, according to executives, and has emerged with a major focus on the U.S. The company has changed its logos and packaging; restructured its product assortment into four collections: Classic, Active, Care and Spa, and has slated a raft of product launches.

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