NEW YORK — At 112 years old, Kneipp believes it’s high time to take on the U.S. market.
The Würzburg, Germany-based marketer of mid-priced bath and body care products, which was founded in 1891 by Sebastian Kneipp, has undergone a global facelift, according to executives, and has emerged with a major focus on the U.S. The company has changed its logos and packaging; restructured its product assortment into four collections: Classic, Active, Care and Spa, and has slated a raft of product launches.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)