ATLANTA (June 11, 2007) — Payne Stewart has joined the revered short list of golf legends who have an apparel brand named for them
The Payne Stewart Collection, which will launch in department stores and major sporting goods stores in spring 2008, is a comprehensive men’s wear collection of knit tops, slacks and shorts, outerwear and sweatshirts targeted to baby boomers. It will preview in June during market week. Garan Inc., a subsidiary of Warren Buffett’s Berkshire Hathaway, is developing and manufacturing the collection.
Stewart, who died in a plane crash in 1999 at age 42, was known for his signature style on the golf course. He dressed in knickers or plus fours, a tam-o’-shanter hat and colorful shirts. Larry Reiner, vice-president of Garan with responsibility for the Payne Stewart Collection initiative, said of Stewart, “He’s probably the only fashion icon in the history of golf. He loved the heritage of the game and he added his own dimension of bright colors. Even from a 100 yards away [on a golf course], you would know it was him, which made him iconic.”
Garan targeted baby boomers for the collection because they’re a group that’s mainly overlooked by the fashion industry, according to Reiner. “We believe the baby boomers have been largely neglected and we want to offer them something different,” he said. Prices are moderate, ranging from $35 to $65 at retail, but at a quality level of higher-priced golf brands. “We call it affordable luxury,” said Reiner. “It’s an opportunity in retail to serve this customer with fashion at a value.”
The collection, which Garan describes as lifestyle apparel inspired by Payne Stewart, includes knit shirts made of performance polyester (solids, yarn-dyed stripes, color-blocked fabrics), double-mercerized cotton jersey (solids, yarn-dyed stripes and jacquards) and cotton piqués (solids and prints). Shorts and slacks are made of microfiber polyester, except for one seersucker cotton/polyester blend, and the sweatshirts, which Reiner described as “an alternative to sweaters,” are made of super-combed cotton. All shirts and slacks have moisture wicking. Reiner said Garan expects the sweatshirt, offered in crewneck and zip styles, and in prints and solids, to be “a major success by itself.”
Jackets and outerwear vests are wind- and water-resistant, made of microfiber polyester, and are color-coordinated to all of the apparel collection groupings.
The brand will have four to six groupings of apparel in different colorways for spring, and may have that many for fall 2008, Reiner said.
The collection shows Garan’s attention to detail and quality, including the Payne Stewart label, which incorporates Stewart’s signature. The logo is a silhouette of Stewart himself.
Stewart won 11 PGA Tour events, including the 1989 PGA Championship and the U.S. Open in 1991 and 1999. “Seven years after his death, [Stewart] is still very much alive,” Reiner said. For example, a Payne Stewart award is given each year by the PGA Tour to the player who best represents Stewart’s ideals (professionalism, presentation, character, community work and charity); a statue of him was recently unveiled at the Coyote Hills Golf Club in Fullerton, Calif., and the Payne Stewart Golf Club is scheduled to open next spring in Branson, Mo.
Garan said it was approached by the Stewart family because Stewart and his agent and friend, Robert Farley, who also died in the crash, shared an admiration for Warren Buffet and the companies he owns.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)