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NEW YORK — The Saks Beauty Place limelight illuminated Michael Kors during a public appearance by the designer at Saks Fifth Avenue’s Manhattan flagship on Wednesday.
This story first appeared in the February 21, 2003 issue of WWD. Subscribe Today.
The main aisle and central display cases on the store’s beauty floor were all Kors Michael Kors, marking the launch week of the designer’s latest scent, which officially began selling at the store several weeks ago. In the midst of the buzz, Kors signed bottles and photos of himself for about 100 to 125 customers who braved the wake of the holiday weekend blizzard to trek to the store. Industry sources estimated that the one-hour appearance helped push sales of the designer fragrance brand to nearly $10,000 for the day.
“With the clothing, we dress three generations and that translates into the fragrance world,” said Kors, referring to the many mother-daughter duos who showed. “I always like to think there’s no specific [Kors] age group or consumer — seeing that broad range reinforces that I’m really not losing my mind.”
“The event builds fabulous excitement for the store,” said Kate Oldham, Saks’ divisional merchandise manager for cosmetics, accessories and fragrances. “We feel it’s very important to have a key designer represented in the store.” In addition to bringing a spike of excitement to the cosmetics floor, “It brings the brand to life with the man that created it,” said Camille McDonald, president and chief executive officer of Parfums Givenchy, American Designer Fragrances — which holds the Kors fragrance license — and Guerlain.