NEW YORK — Michael Kors has found his West Coast address.
After a year of searching for a retail location to open a second collection store, Michael Kors Inc. executives signed a lease on Friday for a 3,500-square-foot space on Rodeo Drive in Beverly Hills that currently houses Valentino’s men’s wear store. The store, which is expected to begin construction this month, is planned to open by the fall and will feature a new retail format that will incorporate all of the designer’s collection categories — women’s wear, men’s wear, belts, handbags, shoes, eyewear and fragrance.
At 360 Rodeo Drive, the site is across the street from existing Prada and Gucci locations. Dembo & Associates was the realtor for the transaction. The opening will roughly coincide with the broad-scale retail debut of the designer’s less expensive collection, Michael Michael Kors.
“I love Beverly Hills and am thrilled to have my second store on one of the most glamorous blocks in the world,” Kors said in a statement. “When we opened on Madison Avenue, I said that I wanted it to feel like the chicest neighborhood dress shop in the world. We’ve had a huge success in New York, and I look forward to our opening in L.A. next fall.”
After the company was acquired by Lawrence Stroll and Silas Chou last year through their company Sportswear Holdings Ltd., Kors executives said they would increase the designer’s retail presence with a second U.S. collection flagship on the West Coast. The first opened at 974 Madison Avenue in New York in 2000, while a Tokyo location operated by the company’s Japanese partner, Kashiyama, opened in February 2002.
“Retail is obviously an important component for our overall growth strategy, and we intend to increase the number of collection freestanding stores in key global markets over the next few years,” said John Idol, chief executive officer of Michael Kors. “Beverly Hills is the first step.”
A spokeswoman for Kors added that the new concept being developed for the site is a richer take on the camel leather sofas, white marble and dark walnut fixtures of the designer’s Madison Avenue shop. The Beverly Hills store will include more zebra wood, tables made of chocolate-colored crocodile and a zebra-skin chair.
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