This fall, the skin care category will have a new addition — a luxe line created by nurses. L’Athene, due to launch in October, was created by Nan Brown and Lil Bogdan, two registered nurses who have specialized in treating severe burns and other extreme skin conditions for over 15 years.
The Mission: After working closely with patients and their skin care dilemmas, Brown and Bogdan decided to create a skin care line that assisted the skin in healing itself. "It’s about getting your skin into a healthy state," said Brown, who had suffered with problem skin for years. "Skin will heal itself if you provide the right nutrients and the right environment."
The Concept: L’Athene — named for the Greek goddess of wisdom, Athena, and also translates into "nurse" in Sanskrit — will include nine stockkeeping units at launch. Each product in the line was created with the Biocharge Micronize Process, "an exclusive emulsifying system that helps maintain the composition of each plant extract to ensure that their active elements are kept alive."
The Goal: Industry sources estimate the collection could bring in about $1.5 million in first-year retail sales. Prices range from $45 for a 6-oz. bottle of Primesse Essential Facial Cleanser to $90 for Rejuvenate Skin Resurfacing Night Creme with Glycolic Acid. A trial-size kit of the L’Athene’s SR-3 Skin Rejuvenation System — three daily-use products that cleanse, add nutrients and rebalance — will retail for $120. L’Athene is set to make its debut in eight Nordstrom locations Oct. 1. According to Bogdan, the line will eventually roll out to other specialty department stores and boutiques.
The Creation: Brown and Bogdan, both now certified aromatherapists, note that their line, geared toward women aged 20 to 50 and beyond, is not just about one key ingredient, but rather a wide range of botanicals, fruit acids, essential oils, antioxidants and vitamins all combined with Biopure Water. Ingredients include milk thistle, green tea, chamomile, grapefruit oil and echinacea.
The Message: "The time is ripe for healthy skin care. More and more people value their health and are looking for a better way of life — this includes natural products, said Brown. "Based on our experience, we understood the role that nutrients played on skin health. What we created are truly pure formulations that not only help skin become beautiful and radiant skin but are luxurious to use."The company, based in Charleston, South Carolina, plans to gradually expand its skin care offerings as well as develop other market segments.
Editor’s Note: Launch Pad is a periodic feature appearing on Fridays xcovering new products and strategies.
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)